Right tool
for the job

SORD
PODCAST

LISTEN TO
THE STORIES

Building a life by the coast

The rough water, battered coastlines, and rocky shores aren’t for the faint of heart

Yet those from all walks of life migrate towards the coast, deserved of life worth living. Born from the need, rather than appearance, we aren’t here to showcase a lifestyle. Instead, give you the ingredients to build your own as your trusted advisor to life on the water. No frills, just pure authenticity. 

Story Telling

Digging up the saltiest stories
STORIES THAT INSPIRE
YOU TO TAKE ACTION
Quality Gear
FOR THE WATERMAN
Building
a coastal community

Where the Map
turns blue

SORD tools

SUSTAINABILITY
REIMAGINED

Eyewear with a purpose.