#075 Choona

Leaving his home state of Virginia, Kurt Tobias and his wife moved down to Florida’s Emerald Coast, pursuing what he thought would be a dream job. Late nights and early mornings after work and in-between training sessions, Kurt slowly built Choona before flipping the bird to corporate life and chasing the waterways less navigated. He set out to create a brand that puts purpose before process and yet, despite all common practice, creates some of the most comfortable “out leisure” (athleisure, but outdoors) on the market. Choona isn't just slapping logos on Tees, but reinventing coastal apparel and giving back to the community along the way. Not only is the majority of the apparel made right here in the USA, but every stitch is ethically sourced with sustainable materials. If you weren't already excited to meet Kurt, with every garment sold, Choona donates 5 meals to an orphanage in Nicaragua. That and much more on this episode of Along the Keel.